MADERA

A chocolate brand design inspired by Patagonian culture.

BRAND DESIGN

PRODUCT DESIGN

PACKAGE DESIGN

MARKETING COLLATERAL

ILLUSTRATION

La Patagonia

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    A land of lakes and mountains, populated by gauchos and their sheep, and slow living artisans in sleepy towns.

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    Belgian immigrants transformed La Patagonia into a chocolate heaven, with Bariloche at the center.

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    Chocolate and nature balanced together, producing rich, delicate chocolate, including the special flakey chocolate called a chocolate en rama.

Abstract black background with brown wavy topographical lines.

MADERA’s brand design introduces the RICH, LUXURIOUS, NATURAL CHOCOLATE TO THE AMERICAN MARKET

Logo design

Logo for Madera Patagonian Chocolate with a stylized brown topographic map and the words "Madera" and "Patagonian Chocolate" on a black background.
A series of stylized, abstract contour map illustrations of an island or landmass, gradually changing in detail from top to bottom, ending with a fully shaded topographic view and a cross-sectional view.
Close-up of a textured wooden surface with dark and light brown swirling grain patterns.
Close-up view of numerous milk chocolate truffles with drizzle on top, piled together.
Stylized text reading 'MADERA' at the top and 'modifications' with a large, stylized 'AR' in dark brown on a beige background.
Collage of six chocolate packaging designs featuring different shades of brown and tan, labeled 'MADERA Patagonian Chocolate' with descriptions of wood types and color hex codes, accompanied by stylized topographic map illustrations.
Triptych image with three sections: left shows chocolate pasta with powdered sugar, middle displays ocean waves, right features a cross-section of a tree trunk with growth rings.
A brown box of Madera Patagonian chocolate placed on a fallen tree trunk outdoors with white blossoms around, against a blurred background of sky and trees.

Package design

Chocolate bar with green and brown packaging labeled "MADERA Patagonian Chocolate" and "Pistachio" in green text, featuring a line drawing of a mountain.
Brown box of assorted chocolates labeled 'Madera Patagonian Chocolate' with a topographical map design, placed outdoors on a forest floor with green ferns.
Abstract black background with wavy tan lines resembling a topographical map.

MARKETING

Close-up of a dark chocolate bar with engraved lettering, placed on a wooden surface with chocolate chips around it. In the background, blurred chocolate pieces.
Close-up of broken dark chocolate pieces with chopped nuts on top, on a chocolate bar surface, with a forest background and white line art of a tree and logo that says "Madera Patagonian Chocolate".
Close-up of melted dark chocolate with a glossy finish, placed on a textured wooden surface with line art accents and the words 'Madera Patagonian Chocolate' at the bottom.
Close-up of assorted dark chocolate bars on a textured surface with branding for Madera Patagonian Chocolate.
Close-up of dark chocolate bars broken into pieces against a lush green mountain landscape background with white line art accents and the words 'Natural Decadence' and the Madera brand logo.
Close-up of melted dark chocolate with a glossy texture, set against a background of ocean waves with white foam.
A smartphone displaying an Instagram profile with the cover photo titled 'Natural Patagonia', beside two postcards with images of chocolates and cherries, both displaying the words 'Natural Luxury' and 'Natural Flavor'.

instagram

Posters

Ad Visuals

Close-up of pieces of dark chocolate with the text 'Natural Cacao' overlaid.
Close-up of assorted pieces of chocolate, with the words 'Natural Luxury' overlaid.
Text overlay reading 'Natural Patagonia' over a landscape of a large lake with forested mountains and snow-capped peaks in the background, under a partly cloudy sky.
Close-up of cherries with green leaves and water droplets, overlaid with the text 'Natural Flavor'.

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