Black and white collage of a woman screaming, shown in three vertical segments, with the middle segment featuring her profile and hair in motion, and her hands grasping her chest.

NWHM

NATIONAL WOMEN’S HISTORY MUSEUM

The largest online cultural institution dedicated to US women’s history. In 2021 they underwent a visual rebrand.

In 2023, I developed my own take on the brand redesign.

My role: brand design, logo design.

Who is NWHM?

  • ✺

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • ✺

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

  • ✺

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

The power of the W.

Strong

BOLD

HOLDING MULTIPLE COMPLEX TRUTHS AT ONCe

The word 'Women' in large, bold black letters on a gradient background transitioning from black at the top to white at the bottom.

Brand Development

Brand Development

primary logo

Logo of the National Women's History Museum with bold black letters on a white background.
Logo for the National Women's History Museum in red, white, gray, and black colors.
Logo of the National Women's History Museum with black and white design and the words 'National Women's History Museum' displayed in a stylized font.

Secondary logo

Red square graphic with four white letters 'N' and words in the center: 'National', 'Women's', 'History', 'Museum'.

ELEMENTS

Two women in a street protest, one smiling and the other looking serious, surrounded by a crowd and protest signs.
A woman dressed in historical clothing, walking in a parade and holding the American flag, with onlookers in the background.

Photography

A woman singing into a microphone on stage, flanked by musicians playing guitar and saxophone, with a backdrop of ornate curtain drapes in black and white.
A young girl with curly hair and a bright smile, wearing a jacket, outdoors with a hilly landscape in the background.
Red grid sign with large white letter M and space for name, title, and location
An event poster with a black and white photo of a woman singing and holding a microphone, with the text "Voices Around the World, Floor 2" on a red background.
Indoor staircase with metal railing and wooden handrail, wall-mounted fire safety equipment indicating second floor and first floor, and an open doorway leading to another room with gray tiled floor.

WAYFINDING

For a future where NWHM finds a physical home. We are expanding a digital museum into a physical space.

Poster featuring a black and white photo of a woman with long dark hair and dark lipstick, integrated into a red background with the letter 'W' and white text that reads 'Myths and Oral Tradition Floor 5'.
Exhibit display titled 'Women Suffrage' with red panels showing historical information and a glass case displaying artifacts, in a gallery with white and red decor.
Large red letter 'W' on a black background.

The W

A promotional graphic for Women's Suffering, Floor 4, featuring a black and white photo of women holding American flags on a red background.

The Block

MARKETING

MARKETING

Black and white portrait of a woman with dark hair styled in a vintage updo, looking to the left, with text overlay promoting the National Women's History Museum.
A black and white historical photograph of a woman marching with an American flag during a civil rights or women's rights protest, with a crowd and city street background. The photograph is part of a display from the Women's History Museum.
Black and white photo of a woman with a short hairstyle and mouth open as if shouting, wearing a shiny headpiece and open jacket, with bold red text overlay reading 'National Women's History Museum'.
Black and white photo of the exterior of the Women's History Museum, with large posters featuring faces of women and the museum's logo in red.

Instagram

Twitter

Posters

Merch and Collateral

White tote bag with a historic black-and-white photo of women protesting, holding a sign that reads 'Supporting Women.' The bag has a red border and text that says "NATIONAL WOMEN'S HISTORY MUSEUM."
A boxing glove with a patch that reads 'National Women's History Museum' on it, showing a red and white logo. The glove is red with black accents and is placed on a textured black surface.